Our Story

We are third generation diamond experts and brothers,
Avi, Giresh and Nitin

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Born and bred jewelers

We are born and raised in St. Thomas and St. Maarten in the Caribbean. Since we were children, we spent our weekends and summer and winter holidays behind the counters of the jewelry stores.

We not only developed a love for jewelry, but an understanding of the many intricacies within the industry. After we graduated from Wharton at UPenn (11' and 14') and Northeastern (14'), we all passionately agreed to join our family business as the next generation of jewelers.

Our heritage

Back in 1986, our family opened their first shop, Ballerina Jewelers, on the beautiful island of St. Thomas. Built with trust and care over 3 generations, the business grew from its humble origins to 5 locations.

Today, Ballerina is one of the most reputed diamond jewelers in the Caribbean Islands (TripAdvisor's 2020 Traveler's Choice Award).

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Our vision for tomorrow

We recognize that times have changed. Modern consumers play by a different set of rules and expectations. But jewelry is personal, and a stone is more than just its sparkle. Therefore, shopping online should be more than just convenience and price.

Our vision is to reinvent the modern digital shopping experience with the hallmarks of a 35 year old family jewelry business. This means lifetime service, expert knowledge, meticulous curation and genuine relationships.

Our Service & Guarantee

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Brilliant Diamonds

Rest assured in making a luxurious statement with our high-quality GIA certified diamonds. All certifications are provided.

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Fair Luxury

With over 30 years of experience less all the overheads & middlemen, we know how to get the most sparkle for your buck. Because of our St. Thomas operations, all our pieces are also tax & duty exempt.

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Lifetime Service

When we help you find a ring, we’re in it for the long haul. We strive to create a long and meaningful relationship with every customer.