Born and bred jewelers

Welcome to Siroo. We are third generation diamond experts and brothers, Avi, Giresh and Nitin.

Born and raised in St. Thomas and St. Maarten in the Caribbean, we spent most of our childhood holidays weekends behind the counters of our family jewelry stores.

We not only developed a love for jewelry, but a deep understanding of the many intricacies within the industry.

After we graduated from Wharton at UPenn (11' and 14'), we passionately agreed to join our family business as the next generation of jewelers.

Our vision for Siroo

We recognize that times have changed. Modern consumers play by a different set of rules and expectations. But jewelry is personal, and a stone is more than just its sparkle. Therefore, shopping online should be more than just convenience and price.

Our vision is to reinvent the modern digital shopping experience with the hallmarks of a 35 year old family jewelry business. This means lifetime service, expert knowledge, meticulous curation and genuine relationships.

Where it all began

In 1986

Our family opened their first shop, Ballerina Jewelers, on the beautiful island of St. Thomas. Built with trust and care over 3 generations, the business grew from its humble origins to 5 locations.

Today, Ballerina is one of the most reputed diamond jewelers in the Caribbean Islands (TripAdvisor's 2022 Traveler's Choice Award).

Our promise to you.

Brilliant diamonds

Rest assured in making a luxurious statement with our high-quality GIA certified diamonds. All certifications are provided.

Fair luxury

With over 30 years of experience less all the overheads & middlemen, we know how to get the most sparkle for your buck. Because of our St. Thomas operations, all our pieces are also tax & duty exempt.

Lifetime service

When we help you find a ring, we’re in it for the long haul. We strive to create a long and meaningful relationship with every customer.

See what others are saying.

NYC showroom

2 W 46th Street, New York, NY 10036

By appointment only
Open Mon-Sun, 9am-7pm

Phone: +1 (215)-407-0441

Contact us

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