We are born and raised in St. Thomas and St. Maarten in the Caribbean. Since we were children, we spent our weekends and summer and winter holidays behind the counters of the jewelry stores. We not only developed a love for jewelry, but an understanding of the many intricacies within the industry.
After we both graduated from Wharton at UPenn (11' and 14') and Northeastern (14'), we agreed to rejoin our family business. But as modern consumers, we're the first to recognize that times have changed.
Modern consumers play by a different set of rules and expectations. But jewelry is personal and stone is more than just its sparkle. Therefore, shopping online should be more than just convenience and price.
Our vision is to reinvent the modern digital shopping experience with the hallmarks of a 35 year old family jewelry business. This means lifetime service, expert knowledge, meticulous curation and genuine relationships.
Today, we offer this to you under the namesake brand, Siroo. Named after our Grandfather as a tribute to our family's achievements.
Thank you for coming. We look forward to working together with you.
Avi, Giresh and Nitin