We're third generation diamond experts and brothers  

We are born and raised in St. Thomas and St. Maarten in the Caribbean. Since we were children, we spent our weekends and summer and winter holidays behind the counters of the jewelry stores. We not only developed a love for jewelry, but an understanding of the many intricacies within the industry.

After we both graduated from Wharton at UPenn (11' and 14') and Northeastern (14'), we agreed to rejoin our family business. But as modern consumers, we're the first to recognize that times have changed.

Modern consumers play by a different set of rules and expectations. But jewelry is personal and stone is more than just its sparkle. Therefore, shopping online should be more than just convenience and price.

Our vision is to reinvent the modern digital shopping experience with the hallmarks of a 35 year old family jewelry business. This means lifetime service, expert knowledge, meticulous curation and genuine relationships.

Today, we offer this to you under the namesake brand, Siroo. Named after our Grandfather as a tribute to our family's achievements.

Thank you for coming. We look forward to working together with you.

Avi, Giresh and Nitin

Where it all started

In 1986 our family opened their first shop, ‘Ballerina Jewelers’, on the beautiful island of St. Thomas. Built with trust and care over 3 generations, the business grew from its humble origins to 5 locations. Today, Ballerina is one of the most reputed diamond jewelers in the Caribbean Islands.

For us, business is personal

When we help you find a ring, we’re in it for the long haul. Our goal is to create a long and meaningful connection with you. Our customers are extensions of our family. Our goal is to create joyful moments from the moment we meet.

At the end of the day, your stories become our legacies.