The perfect ring exists.

A better way to make your ring.

We are third generation family jewelers offering a personal, honest and stress-free jewelry buying experience

Finally, a ring buying experience that is fun.

With diamond experts guiding you at every step, you can truly focus on creating a beautiful ring they will love.

More sparkle for your money.

Everyone loves a big diamond. With over 30 years of experience, we know how to stretch your dollar to maximize your carat while still ensuring it is a high quality diamond, whether that's natural or lab grown.

Inspiration to
create your own.
From our family, to yours.

Our jewelry and service embodies the same principles our grandfather, Siroo, imparted to us 30 years ago. Here's how it all started.

our story
Work with us IRL or online —
NYC showroom

2 W 46th Street, New York, NY 10036

By appointment only
Open Mon-Sat, 9am-7pm

Phone: +1 (215)-407-0441